Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

Refer to Case Study 10 and Exhibit 7.4 on page 210 of the textbook for this option. Amazon.com, Inc. (Case Study 10) describes the company’s founding in the mid-1990s. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3- to 4-page paper, address the following:

  • Concentration:
  • Increasing the current customers’ rate of use
  • Attracting competitors’ customers
  • Market Development
  • Opening additional geographic markets                
  • Attracting other market segments
  • Product Development
  • Developing new product features

Use academic sources 

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