Nudging’ is the ‘pointy end’ of behavioural economics, using its insights directly in the application of policy, delivery of services and execution of government actions. A point of contention here is the desirability of government exploitation of or reliance on characteristic human cognitive biases and heuristics.
Is there an ethical problem with this? Does ‘nudging’ impinge on individual autonomy to a greater degree than traditional policy instruments? Does it matter if it gets the job done?
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