Describe how the division addresses customer needs and achieves competitive advantage.

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

I have selected Harbor Freight Tools and we will be adding  a tool rental division to our retail stores.  I could use some help with the basics of the assignment as well as with the mission statement. 

The companies mission staement is “Harbor Freight Tools had a mission to make it easier for working people to get the best value possible on top-quality tools they could trust.”  I need to write one specific for the new division of tools rentals. 

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