Your paper should be a combination of material from the company itself (website is one source), other business references (Business Week, the Wall Street Journal, Business Source Premier, Fortune Magazine, Forbes, Hoovers, Google Finance, Yahoo Finance, Bloomberg, etc.), the textbook, and your own interpretation of the topic.
Corporate Profile Module I:
Use the outline below as a guide. You are to include three independent sources (not including the textbook or corporation web site) in this section.
Introduce your company. What does it do? How did it get started? How does it add value? Who are the customers it competes for? What risks confront the company? What type of business is it—goods-producing or service? What industry does it operate in? What is it known for? Write an opening paragraph that engages your reader from the outset!
State its mission, vision, and values. Define these terms using the definition from Bovee and Thill (textbook) or Fry and Stoner (pdf on BBLearn).
The mission: Most companies state their mission on their website. Use your company’s own words in your paper.
The vision: You may have difficulty finding a statement of your company’s vision; if you can’t find it, you should state the vision in your own words based on what you have read about the company’s philosophy and values.
Values: You should find your company’s values on its website.
Analyze your company’s mission statement. Does it match the book’s definition of a good mission statement? Why or why not? Is it just “vague happy talk” or does it really say why the company exists?
Corporate Profile Module II:
You are to include three independent articles in this section.
Discuss corporate ethics. Define business ethics. How does your company approach corporate ethics and what guidelines does it set forth? Does it adhere to what it says?
Discuss the concept of “Corporate Social Responsibility.” Who are the company’s stakeholders? Identify both Primary and Secondary stakeholders. Identify the CEO and include a few sentences about him or her. Include a picture of the CEO. How does your company fulfill its responsibilities to its primary stakeholders—owners, employees, and customers? What approach does it use to CSR—Minimalist, Cynical, Defensive, or Proactive?
Discuss workforce diversity. Define this concept. Why is workforce diversity important? How does your company obtain or try to obtain a diverse workforce? Does it have a diversity policy? What evidence do you find that your company carries out (or fails to carry out) its policy?