Marketing Powerpoint – Top Grade Assignments

Kellogg’s released two new products in 2020: Mermaid Waffles and Unicorn Waffles: You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following: Set 1-2 goals Choose your campaign theme (i.e. consistent/central message) Identify your target audience Decide how you will share your message (i.e. elements from the promotional mix) Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.)

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