Assignment 1: Start Up a Small Business (your choice of business Preferably female) No Plagiarism Please!
Due Week 4 and worth 250 points
Select a business idea which you would like to implement and complete this assignment. Note: You may use the same idea that you have used in discussion topics during Week 2 through Week 4.
Write a seven to eight (6-8) page paper in which you:
- Propose the value proposition of the product or service the business will offer and explain the rationale.
- Outline the competitive market and the industry in which the business will operate.
- Determine at least two (2) strategies of each for protecting the following:
- the branding
- the logo
- the product technology
- Suggest methods to test the product idea for feasibility.
- Suggest at least three (3) strategies to incentivize the founding management team.
- Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.